5 Ways Technology is Changing E-commerce 

Technology has changed a lot of things from our personal lives to businesses whether big or small. Technology has also made people have confidence when shopping online because of the secure payment process. 

Irrespective that technology has changed a lot of things, you still have to make sure where you are shopping online is reliable. This can be done by reading from sites like Luminablog and finding out what customers have to say about different e-commerce stores. 

Technology has also changed how the market structure was before. Nowadays, consumers are considered the king of the market and companies make decisions around what the consumers want and these are other ways technology has changed e-commerce:

• Smart Payment Method

One thing that is very obvious in the way technology has changed e-commerce is the introduction of smart payment methods like debit cards, credit cards, and even virtual currencies. This helps customers to make payments faster and smarter when shopping in an online shop. 

This is even the major thing that has attracted many people to shop online because instead of the stress of withdrawing cash to pay at offline stores, they can easily stay in their homes and make payments for products safely. 

• Introduction of Mobile Apps

Majority of people who shop using the internet make use of their mobile phones while shopping. This is because of the portability of a mobile app on a mobile phone. This has changed greatly unlike before where customers had to make use of their desktop computers or visit the shop physically which was not convenient. 

Nowadays, customers can stay in the comfort of their home and buy whatever they want to buy online at any time using mobile apps. 

• User Experience is Personalized

There is nothing that customers like more than having a service or product that is tailored to their taste. This was not so before as many shops didn’t even consider the customers’ taste and preferences. But nowadays, the decisions of businesses are made around what the consumers want and like. 

• The Presence of Every Business is Felt

One of the ways that technology has affected e-commerce is that unlike before where only the presence of the big organizations was felt in the market, every business that has the customers’ needs in mind now has the opportunity to be seen and their presence felt online. 

Even startups whose services and products can satisfy the consumers in the market are now being recognized in the market. 

• Push Notification

Instead of those old days where updates, newsletters, and notifications can only be sent through email, all this information can be sent directly to the customer using push notifications. This method was employed because most people rarely check their email inbox to know who messaged them. 

Ecommerce has come a long way and a lot of things have changed from the way they used to be. Technology has improved a lot of things, from the safe methods of payments to other things such as the ones listed above.

Magdalena Zlatica

“Lifelong entrepreneur. Total writer. Internet ninja. Analyst. Friendly music enthusiast.”

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