Jennifer Jensen recently purchased a new raincoat from The North Face, but that purchase quickly turned out to be a disappointment. While hiking in the mountains in New Zealand, it started to rain and Jennifer got soaked. “I bought a waterproof raincoat from your store, but I’m still wet,” she said in a TikTok video. “I don’t want my money back, but I demand that you design a new one and deliver it to where I am as soon as possible.”
Editorial
Last updated:
15:04
The video went viral within a few days and The North Face also saw the video. They agreed to Jensen’s proposal. She was given two options: she could either shop for free at one of The North Face’s stores or she could get a helicopter ride and a new coat. Jensen chose the latter, resulting in an experiment for himself and a brilliant promotional stunt for The North Face.
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