iOS app developers will have more freedom to refer to third-party sites or services for offers and subscriptions. Apple decided to do this after the European Union threatened to impose a fine. App developers will also have to pay another commission to Apple.
Apple says The new rules will be implemented starting in the fall and will ensure that developers can choose which app or service they link to when they want to communicate about offers or subscriptions. For example, developers were previously only allowed to link to their own websites. Soon, a link in an app may also go to an alternative app store, another app, or an external website.
Developers who decide to use this new policy will have to pay the revised prices. There will be a 5 percent customer acquisition fee for new customers and a 10 percent App Store Services fee for all payments made within one year of installing the app. 9to5Mac Notes This is about 2 to 10 percentage points lower, depending on whether the developer participates in a small app developer program.
The new rules are the result of a decision by the European Commission. In late June, it said Apple had breached the Digital Markets Act because it did not allow developers to freely inform customers about cheaper ways to buy services outside the App Store. Although the company indicated at the time that it disagreed with the commission, Apple announced on Thursday that it would change the rules. The commission has yet to respond to Apple’s revised policy. If the change does not go far enough for the commission, the commission could impose a fine of up to 10 percent of Apple’s worldwide sales.
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