Active Facebook users drop again in Europe – IT Pro – News

The number of active European Facebook users is decreasing again. This was also the case in 2018, but then the number of users increased again. Facebook makes more money per European user. Last quarter it was $17.08 per user.

The number of European monthly active Facebook users decreased by 3 million, to 420 million in the last quarter. The number of daily active users decreased by 2 million to 307 million. In 2018, there was also a file Descending direction For European Facebook users, but at the end of that year it was repeated again turned into an increase. Facebook offers no explanation for the new drop.

As the number of active users in other parts of the world has remained the same or increased, the total number of Facebook users continues to grow. There were about 1.9 billion daily active users in the second quarter of this year, an increase of 30 million from the previous quarter. The number of monthly active users increased by 42 million to nearly 2.9 billion.

Despite the decrease in the number of active European users, Facebook made more money from users from that continent. Average revenue per user was $17.08, up from $15.34 in the previous quarter.

NS The numbers posted by Facebook In his presentation of the quarterly numbers, his presentation is about users of the social network and not about other services such as Instagram and WhatsApp. Facebook Quarterly Revenue It was $29.1 billion, an increase of 56 percent over the same quarter last year. Net profit came in at $10.4 billion, which is double.

Facebook expects to be affected more by “platform and regulatory changes” in the second half of this year. The company refers, among other things, to iOS 14.5, the update with which Apple added anti-tracking features. Earlier, Facebook said it was “improving its advertising technologies” to enable targeted advertising with “less access to data”.