Wendy and Wendy started their own hosiery brand and are now opening a store. – © WOAD
The Otterstraat is VITA. Concept store opened. Managers own their own sock brand and make room for other sustainable producers. “We are actually a store full of shops.”
Water Adriansen
Vita. Conceptstore opened its doors in Otterstraat, in the former caretaker home of Vita T-shirt factory. “We even recycled our name,” laughs Wendy Raymakers and Wendy De Moor, who, in addition to the first name, also share a desire for sustainable products. “It started by making new socks out of old jeans. This has evolved into Hero on Socks. Every pair is a sustainable and fair trade. Plus, with a purchase you support a good cause. Last year we donated 100,000 pairs to the homeless.”
Wendy and Wendy, both from Turnhout, wanted to sell socks in a physical store. “A selling point for just our own product has proven difficult. That’s why we started looking for ‘friends on the shelf’ in our area. For example, we found about twenty sustainable brands that each rent their own space. In fact, VITA is a store full of stores” .
At VITA you will find clothes, plants and furniture. “Be the Fiber is an initiative of Missiehulp, Red Clothing Packaging. They recycle unusable clothes into new bags. We have folks make bow ties out of cork and mouse pads out of gallery rugs. Everything is produced in Belgium. Vita refers to the shirt factory, but it also refers to giving things a second life. The first feedback from our customers is great.” Vita. Conceptstore is open Wednesday through Saturday 10am-6pm.
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