Amazon.nl celebrates 5 years of Prime Day in the Netherlands

Discounted toilet paper is very popular: Dutch Prime Ministers have bought enough toilet paper in the past four editions to cover the distance from the Netherlands to Iceland.

Stephen Kazan Reveals His First and Exclusive Secret Prime Day Deals

This year, Amazon Netherlands celebrates the fifth anniversary of Prime Day in the Netherlands. The annual shopping event with exclusive discounts for Amazon Prime members takes place on amazon.nl on July 16 and 17 and has developed into a major shopping event for Dutch consumers in recent years. In addition to popular products in the electronics and home & garden categories, bulk packaging of everyday goods is the highlight. For example, over the past four editions, the Dutch have bought enough toilet paper to cover the distance from the Netherlands to Iceland.

5 years of prime day

Over the past four years, Prime Day has become an important time for consumers to shop cheaply. Prime Day gives consumers the opportunity to buy essential products at significant discounts, which is especially welcome in times of economic uncertainty and rising prices, when many people are increasingly concerned about their spending. During the annual Prime Day event, Prime members get exclusive access to tens of thousands of offers ranging from products from top national (global) brands to products from Dutch SME entrepreneurs across all categories.

Some facts from past releases:

● Every year during Prime Day, our Health & Personal Care bundles are very popular. The three most requested bundles are: Beige Toilet Paper, Oral-B Brush Heads, and Dettol Cleaning Wipes.

● Electronics remains one of the most preferred categories. The most popular items in recent years: security cameras, smartphones, and drones.

● The number of shows increases during each edition, from several thousand in 2020 to nearly 100,000 shows this year.

Invest in fast delivery

Since Amazon.nl was launched in spring 2020, Amazon.nl has grown tremendously. The number of monthly active users of the Dutch online store has now risen to more than 5 million. In recent years, huge investments have been made to improve the level of service delivery. Where in 2020 you had to wait two or three business days for your Prime Day packages, amazon.nl now has millions of products in its range that are delivered the same day or the next day. At the location of your choice: at home, at work or at one of the more than 1,800 collection points in the Netherlands.

Stephen Kazan presents Let’s Play Prime Day gaming trailer and secret exclusive deals

To celebrate the fifth edition of Prime Day, Amazon.nl, in collaboration with Stephen Kazan, launched the “Let’s Play Prime Day Game Show” on Amazon.nl’s social media channels in the run-up to the event. Stephen Kazan surprised unsuspecting people on the street by giving them the chance to win great prizes by playing funny games. In addition, Stephen Kazan will reveal a number of very exclusive and limited-edition secret deals with very big discounts on a special page on Amazon.nl at various times during both Prime Days. The first three secret deals will go live on the first Prime Day at 9:00 am and are:

HP Laptop (50% off)

· AOC 27″ FHD Monitor (65% off)

Yamaha PSR-E373 Portable Keyboard (71% off)

Note to editors:

Every day is better with Amazon Prime. Amazon Prime brings benefits, convenience, and entertainment into one membership to more than 200 million paid members worldwide. Amazon Prime members in the Netherlands enjoy fast, free delivery, unlimited access to award-winning movies and TV shows with Prime Video, free games with Prime Gaming, and more. Amazon Prime membership costs €4.99 per month (or €49.90 per year) and customers can sign up for a free 30-day trial at www.amazon.nl/prime.

About Amazon. Amazon is guided by four principles: customer centricity, a passion for innovation, the pursuit of operational excellence, and long-term thinking. Amazon strives to be the most customer-centric company on earth, the best employer on earth, and the safest place to work on earth. Customer reviews, 1-Click ordering, personalized recommendations, Amazon Prime, Fulfillment by Amazon, Amazon Web Services (AWS), Kindle Direct Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are just a few of the products and services Amazon has pioneered. For more information, visit https://www.aboutamazon.eu/ and Amazon Netherlands on Instagram or Facebook.