Apple surprised with new ‘AirTags’ tool, but is already complaining …

It’s been around for years, but Apple now has its own hardware that can be hung on keys, wallets, or other things to locate it via your iPhone if you lose it. To be able to attach AirTag, Apple sells additional key rings. The location of the devices will be visible on the map in the “Find My” app and will be able to play a sound.

Analysts believe AirTags will go on sale starting Friday for $ 35 each or $ 119 for four copies, and could become a bestseller. Although there is criticism about possible unfair competition. Only on Wednesday, Tile, which has been making such trackers for nearly a decade, will testify in the Senate about how Apple has sanctioned Tile in the App Store.

Updates

AirTags was the only brand new product that Apple announced during the keynote, but many existing products have been updated.

The iPad Pro 2021 should be a more complete alternative to laptops and desktop computers, with the same M1 processor found in modern Mac computers and keyboard and trackpad connectivity options, or additional displays, with USB connectivity 4. The new iPad Pro will be the first iPad. Compatible with 5G. The larger version, the 12.9-inch tablet, also gets a high-quality small LED display: the “Liquid Retina XDR” display. The price of the smaller 11-inch tablet starts at 899 euros (WiFi only), or 1069 euros for WiFi and SIM. The largest costs at least 1,219 euros, or 1,389 for Wi-Fi and SIM cards. They are on sale from mid-May.

The updated iMac desktops also come in seven possible colors, reminiscent of the popular Macs of the 1990s. The new iMac devices, which will be sold in May from 1,449 euros, will receive an M1 processor, a larger screen (24 inches), a new Magic Keyboard and a better integrated camera and microphone. During the Corona pandemic, as video calls became ubiquitous, complaints arose about the quality. The more expensive version of 1,669 euros will receive additional accessories such as a keyboard with touch ID and two USB 3 ports. And only in this higher price range are all seven colors available.

Apple TV 4K has also been updated. You will get a more powerful A12 Bionic chip, support for HDR and Dolby Vision, and a color balance function that can use the sensors from the iPhone. Additionally, a new remote control has been proposed: the Siri Remote, with a click wheel, which can also operate your old Apple TVs and your regular TV set. The new Apple TV 4K costs $ 179, and the Siri Remote costs $ 59.

No new iPhone has been announced, but a new color has been announced for the existing iPhone 12 and iPhone 12 mini: they will also be available in purple. They will be in stores from April 30th.

Finally, Apple announced a new paid podcast subscription, “Podcasts Subscriptions,” to compete with Spotify. Details on this are not yet known.