BMW now sells more electric cars than Tesla

Tesla was one of the few brands to take electric driving seriously. It makes sense of course because they only make electric cars. One brand that also got involved relatively early on was BMW with the i3. Now this was a very different car to the Tesla Model S, but for BMW it was the first serious electric car you could actually buy.

Of course, Tesla has always been at the forefront of electric car sales. That in itself is not surprising, as the American automaker had only to focus on that. BMW also has an entire model line with fossil products. At least, products that run on fossil fuels. But now – for the first time in history – BMW sells more electric cars than Tesla.

BMW sells more electric cars than Tesla

That the reports Reuters After a report from Gato dynamicsLast month – July 2024 – BMW sold 14,869 electric cars. Tesla itself was stuck with about 300 fewer units. Then of course the question arises: does it matter? Well, it’s a milestone. For a long time, “traditional” car manufacturers have had a very difficult time with electric cars.

Brands now have entire model ranges with electric vehicles. BMW has a lot of them, such as the iX1, iX2, i4, i5, i7 and iX. Tesla currently produces four models, the Model S, Model 3, Model X, so Tesla has to compete with the German brute with a somewhat old range.

So they can’t do that and that’s not a disadvantage at all. Tesla may be more valuable than BMW on the stock exchange, but it’s still a smaller brand with fewer cars. Electric car sales figures are falling slightly. Analysts say this is due to lower residual value and the end of subsidies. And this is not just the case in the Netherlands.

The Real Reason BMW Sells More Electric Cars Than Tesla

But why is BMW less affected by this than Tesla? Well, first and foremost, traditional car brands have a larger regular customer base. Driving a Model 3 in the harbor in the rain was fun in 2019, but driving an electric i4 in a warm showroom with a friendly salesperson is even more fun. Another reason is thought to be Elon Musk himself. Reuters. Tesla’s big boss has very strong opinions on some things, and a lot of people disagree with that opinion.

Before you go up to your keyboard and say EVs are dead, there’s a nuance. About 140,000 of them were sold worldwide last month. So people certainly aren’t completely ignoring the electric car. Because of the withdrawal of subsidies and some crazy Twitter messages, sales are down a bit. But they’re still selling, so get used to it.