Popular dating app Bumble has launched a new feature that gives women more control over their dating experience. Through Opening Move, women can now choose to send standard phrases or set up a message that is automatically sent to new matches. This means that women no longer have to be the first to start chatting.
Why is this important?
Bumble’s comprehensive redesign is the dating app’s first major update since founder Whitney Wolfe Herd stepped down as CEO. It also comes at a turbulent time for dating apps in general, with surveys showing that more and more users prefer real-life interactions.Context: Bumble has always been an app aimed at women. It was one of the first dating apps to introduce the rule that women must initiate the conversation first. The aim was to empower women and protect them from unwanted contact.
News: the new Opening moveThe feature is a response to user feedback. Many women indicated that they find it intimidating to be the first to start a conversation. With Opening Move, women can still open the conversation, but they no longer have to feel pressured to come up with something original right away.
Other updates
In addition to unlocking traffic, Bumble has also launched a number of other new features. Users can now indicate their dating intentions on their profile, so potential matches know whether they’re looking for a relationship or something casual. Bumble also shows shared interests and favorite artists at the top of profiles, making it easier to find a topic of conversation.
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