Torhout – China as you have never seen and visited before, from the perspective and interest of Western business people. This is the aim of a very personal mission organised by the famous West Flemish academic Rudi Ernot (also a columnist for Made in) at the end of September (23rd to 29th) for a select group of entrepreneurs. The company for this exclusive business trip is limited. Only 15 participants can come on board. Register quickly – for the last five seats – is the message for the exploration trip out of touch.
Not long ago, Rudi Ernaudt wrote a book about Europe, “Quo vadis”. It was previously published in English by Intersentia Cambridge. This edition has apparently also found its way to the Chinese intelligentsia, and a translation into Chinese is now planned.
“My view on China is far from positive because I write that the EU should protect itself more and only allow Chinese products that meet the same environmental and social requirements as those of the European regulations,” says Rudi Ernaudt. “I also say that I am a big supporter of CBAM (Cross-border adaptation mechanism): A mechanism that imposes an import tax on importing companies to cover the cost of EU regulations for European companies, so that there is loyal stadium (Competition by the same rules).”
More and better vision
Ernoudt also made it to Chinese state television with his remarks (see https://www.shobserver.com/staticsg/res/html/web/newsDetail.html?id=714122). Now, after lunch with the Chinese ambassador, a real mission to the vast country follows. A maximum of 15 entrepreneurs can travel to the other side of the world.
The program is already promising and unique. Companies like Alibaba or Tiktok are visited there. Also Chinese battery manufacturers, car manufacturers or drone suppliers. The on-site tour is always given by the CEOs themselves, promises Arnott, who hopes the mission will provide more insight into the China phenomenon.
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