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The experiential buying process is not set up with what Zara and Bershka do with their customers

The experiential buying process is not set up with what Zara and Bershka do with their customers

Anyone who wants to get a receipt at Zara or Bershka must now provide a mobile phone number or email address. You will then receive a link to a website to check your ticket.

Testaankoop believes that the customer should always have the option to obtain a paper ticket, but the Economic Code does not include this obligation. In Wallonia, the customer must have a choice.

After all, the ticket is useful for guarantee or exchange. “We believe Zara and Bershka are illegally limiting the evidence their customers can rely on by forcing them to provide an email address or mobile phone number,” says Laura Claeys, a spokeswoman for Testaankoop.

“Furthermore, these types of practices only widen the digital divide, when we should be doing everything we can to combat it. The fact that many customers are satisfied with a digital receipt does not mean that others no longer have the right to receive it.” .

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Testaankoop has now submitted the case to the Economic Inspectorate. Minister of Economy Pierre-Yves Dermany