Years later, Google is still making money through the cloud and earning more with YouTube ads – IT Pro – News

Google continues to make more and more money from its cloud division. That division, which had been losing money for years, made a profit of $900 million last quarter. Google's revenues from YouTube ads and subscriptions also increased.

Google's parent company Alphabet He writes in presenting his quarterly numbers During the first three months of 2024, sales volume increased significantly in most regions. Total revenues rose from $69.8 billion in the first quarter of last year to $80.5 billion today. Advertising remains the biggest driver of this transformation; They generate $46 billion in search engine revenue.

The increase in sales volume from YouTube ads is also striking; It rose from $6.7 billion to $8 billion. Revenue from user subscriptions also increased from $7.4 billion to $8.7 billion. This concerns all user subscriptions, including Play Pass subscriptions, for example. Alphabet does not differentiate between individual subscriptions in its quarterly numbers.

Google Cloud's sales and profits continue to increase. This trend began in the first quarter of last year, when Google made its first profits through its cloud service. The company earned a relatively modest $191 million from this at the time. In subsequent quarters, the company continued to generate profits from its cloud service. The division's gross profits have now risen to $900 million, with total sales of $9.5 billion.

Google is the largest cloud provider next to Amazon Web Services and Microsoft Azure, but its revenue numbers are still small compared to those other companies. Microsoft reported earlier today that Azure revenue this year was $26.7 billion.